129773909013281250_40You are here: Home > Luxury > luxury topics source: date: March 27, 12 author: font size: big data: 2011 global luxury goods market with double-digit growth again. Areas of the business amounted to 191 billion euros for the current year (RMB 15$ 73.2 billion), an increase of 10%. Global market 20% of luxury consumption in China, equivalent to more than 300 billion yuan, and luxury consumption growth in China as 20%~30%. Analysis of bonade·malike, a partner of Roland Berger "at the current pace, medium and long term, 70% of global luxury goods market growth will come from China. "This means
tera power leveling,Chinese consumers will increasingly become the world luxury market "Savior". So, among the luxury consumption of 300 billion, who is the main luxury consumption in China? Regal? Executives? Corporate white collars, gold cards? Still controversial "rich second generation"?
This is not a vague "wealthy" to explain clearly. BeijingLuxury management of Project Director Jonathan yan has indicated to the media that, in Beijing, for example, consumption of luxury goods groups can be divided into the following categories: from Beijing, Shanxi, Inner Mongolia and other places in the Northeast around the consumer, because in these areas, often luxury product line is not complete, and new wealth is increasing; under the influence of traditional culture of gift giving
tera power leveling, to Beijing to look for relationships, find friends, temporaryCrowd to buy as a gift; focus on sports stars, members of the performing arts in Beijing; " Rich second generation "and those in open information age, young people who have higher pursuit of quality of life.
This, in addition to the traditional sense of a rich man and star, largest number of younger consumers maintain the future of luxury brands. Urban white-collar workers is the largest number of consumersIn the field of luxury goods, "before it grows rich extravagance" is "Chinese characteristics". In fact
tera gold, the Office of the revenue is not high collar is the most huge consumption of luxury goods group.
Because of their pursuit of quality of life, want to live a "decent life" where rivalries, vanity and mischief, tried to luxury consumer desire strong. This group is relativelyIn the "golden key there," born in "rich second generation", their insufficient consumption capacity is far from the luxury, but also have moderate consumer price of cosmetics, such as bags, shoes, clothes, and "rich second generation" than they were the first generation of people started to contact luxury, we call it a "luxury". According to the author more than more than 10 Office whiteInvestigation of the lead female, almost everyone has at least one or two pieces of luxury, although it may be a wallet of hundreds of thousands of dollars or hundreds of dollars of Dior perfumes, even just a luxury brand of lipstick. Their luxury brand fashion shows great enthusiasm and interest, as future income is on the rise, this group will provide the luxury cityInjection of strong and sustained growth. A set of data shows that China currently has about 80 million white-collar members, from the perspective of this huge base, if the per capita consumption of luxury goods up to $ 1000, will be able to produce at least 80 billion luxury consumption amounts, the base also continues to expand in the future, in terms of luxury consumption in the proportion of notBroken expansion. Ming Si China published the white paper has confirmed this point, the report shows, luxury consumption market in China there was a new pattern of growth. Which three female consumers of luxury goods in China are listed-is vast, growing number of mainland China, and the great potential of this part of the consumer. In the consumer, who is not rich white people accounted forMost, followed by a gold collar people (second generation entrepreneurs) and international metropolitan career women.
According to Ming Si China issued a report, "China's wealthy" definition of broad and narrow--because it ignores those young and not wealthy consumers of luxury goods in China. "Rich second generation" will continue to lead the trend of consumption of luxury goods "rich second generation"A salutation in China with a derogatory, is always easy and "luxury", "fancy-rich" associated with, in fact, these are not really "rich second generation" accreditation. Then the rich second generation are: main luxury consumption? reports, luxury stores in the Mainland while the little price advantage, but come to the generous gift of people, fashion "rich second generation" has quietly becomeMainstay of the luxury market.
These luxury person of exceptional ability has plenty of money, full of goods, services, and save time and effort are the prayer inside. World luxury Association's Chief China Representative Office, Kun, rejuvenation of consumption of luxury goods, a large factor is "rich second generation" where rivalries between. However, even if this consumption is high profile and publicity of an upstart from consumptionThe relationship between wealth and level, such consumption remains reasonable.
However, the spread of this phenomenon could be dampened, but showed a deformity of the phantom. Reports show that many people buying luxury goods, the brand is not important, the biggest selling point is "must be accepted in the circle of luxury". In fact, in this type of consumption, "luxury" the meaning of a symbol value is much higher than theReal value, and consumers may not understand the history, culture and connotation of luxury brands.
All the luxury consumption, how to display the purchasing power of consumers is far higher than the Community average, and to buy luxury goods to locate their identity and status. Then, spend money like water and not end up competing for China as well as the rich second generation and third-was really a luxury consumption of primary? The author believes that can not be generalized, take hundreds of millions or even billions of vehicle, the mansion, the large luxury yachts, private jets and other high value, there is no doubt that they must be the main consumers; however, watches, apparel, jewelry, cosmetics, bags, shoes, and other small goods of luxury brands, although the three generations of the rich as well as the second generationBe a consumer, but the main consumers in the future is bound to raise at the guy in the Office. Because the hurun rich survey, China's millions of assets more than the number of rich in per cent in 2011, close to million, compared to 80 million white-collar members of this base, and small at the same time, "the rich second generation" groups are the earliest contact luxuryIs most often a group, their consumption of luxury goods will gradually become more rational in the future; in addition, they will play in the future trend of the consumption of luxury goods "leader" role, will devote more effort and money to spend a larger vehicle, luxury, yachts, private jets and luxury spending projects.
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